AI Insights · Timothy · July 2022
Top 5 Beauty Retail Apps on iOS in Mexico - Q2 2022
Explore the performance of the top 5 beauty retail apps on iOS in Mexico for Q2 2022, including download and active user trends.
In the second quarter of 2022, the top beauty retail apps on the iOS platform in Mexico displayed varying performance trends. Here’s a closer look at the weekly downloads and active user metrics for SEPHORA, IPSY: Personalized Beauty, BEAUTY BAY, Lush Fresh Handmade Cosmetics, and Nykaa – Makeup/Beauty Shopping.
SEPHORA saw a general upward trend in weekly downloads, starting at around 1.4K in late March and peaking at approximately 2.7K in mid-May. This increment was mirrored in weekly active users, which climbed from 9.3K to over 14.4K by the end of June.
IPSY: Personalized Beauty experienced fluctuating weekly downloads, with notable peaks of 155 and 164 in the weeks of June 20 and June 27, respectively. Active users for the app showed a steady increase, starting at 1.3K and reaching nearly 1.6K by the end of the quarter.
BEAUTY BAY had minimal activity in terms of downloads, with the highest number being 7 in the week of June 20. Active users remained relatively stable, hovering around 100 throughout the quarter.
Lush Fresh Handmade Cosmetics showed very low download activity, with only a few downloads recorded sporadically over the quarter.
Nykaa – Makeup/Beauty Shopping also recorded minimal download activity, with only one download in the week of June 20.
These insights are based on Sensor Tower data. For more detailed analytics and insights, visit Sensor Tower.
